Most Brits are already living in their favourite choice of property location, according to new research from Aviva.
Almost 30% of the 2,046 people surveyed by the insurer said that overall they are happy where they are, even if money were no object for a move. But after home sweet home the UK’s second favourite choice of destination is the seaside and scenery of Devon and Cornwall, with 19% of people naming it as the top spot for their perfect property.
In each region, the local area was highlighted as the most popular location for a dream property and the pull of home is particularly strong the further one gets from London. Over 50% of those living in the North West and Yorkshire yearn for the Dales or the Lake District, 45% of Scots and 50% of Welsh people are happy with their rural heartlands and for those already living in the South West, 49% of them would prefer to stay nearby in Devon and Cornwall.
Only those in the West Midlands say they would prefer to live elsewhere – with most of them (24%) again choosing Devon and Cornwall as their ideal location.
Age also appeared to be a factor, with those aged between 18 and 24 picking large cities such as Manchester, Birmingham and Edinburgh as their top location (12%), followed by the Home Counties (11%), instead of the typical holiday choices of Devon and Cornwall and overseas preferred by the other age groups.
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